Privacy Policy and Cookie Notice

Sunovion Pharmaceuticals Inc. Web Site Privacy Policy and Cookie Notice

(Updated and Effective: March 2017)

Sunovion Pharmaceuticals Inc., its U.S. subsidiaries and affiliates (together, “Sunovion” or “we”) are committed to privacy for our web site users. Please read this Privacy Policy before using or submitting information on any of our web sites (a “Site” or the “Sites”). BY ACCESSING AND USING ANY SUNOVION SITE, YOU AGREE TO BE BOUND BY THE TERMS OF THIS POLICY AND THE TERMS OF USE. Your access of the Sunovion Site for the limited and exclusive purpose of reviewing this Privacy Policy and Cookie Notice does not constitute your acceptance unless you make any further access or use of our Sites.

Updates to Policy
This Policy is subject to change without prior notification. Any changes will be posted on this page, and we will update the “Updated and Effective” date to reflect the date of the changes. By continuing to use the Sunovion Sites after the posting of such changes, you accept the Policy as modified.

Collection of Information, including Personally Identifiable Information
For purposes of this Privacy Policy, “Personally Identifiable Information” means information by which you can be individually identified, including, but not limited to, your name, address, e-mail address, and telephone number. This Privacy Policy does not apply to information collected from offline resources and communications, except in cases where such information is consolidated with Personally Identifiable Information collected by Sunovion through Sunovion Sites. This Privacy Policy does not apply to any third party web sites linked to Sunovion Sites. Sunovion is not responsible for the privacy practices or the content of third party sites.

Intended Users
This Site and policy are intended exclusively for users in the United States of America. It is not our intent to gather Personally Identifiable Information from individuals residing outside the U.S. Your access to and use of the Site constitutes acceptance of this Privacy Policy and consent to Sunovion’s collection and use of your information as outlined below.  

Children Under Age 13 - We do not intend to collect Personally Identifiable Information from children under 13 years of age. If there is reason to believe that a child under 13 has provided us with Personally Identifiable Information, the parent or guardian of that child should Contact Us to request deletion of this data from our files.

Adolescents Ages 13 through 17 - For adolescents 13 through 17 years of age, we require any identified adolescent to provide parental contact information when providing us with Personally Identifiable Information. The parent will receive copies of all electronic and USPS communications and will be provided with the opportunity to remove the adolescent from any such program(s). If for any reason the parent or guardian wishes to remove that adolescent from our communication lists, he or she may Contact Us to request the opt-out or deletion of the adolescent’s data and we will make reasonable efforts to remove all Personally Identifiable Information related to the adolescent.

Technical Information That Is Always Collected
We collect and store certain information with the goal of improving the content and services offered on our Sites during each user visit (“session”) but do not use this information to personally identify you. This Technical Information includes: (i) the domain and host from which you access the Internet; (ii) the Internet address of the web site from which you linked directly to the Sunovion web site, if applicable; (iii) the date and time you arrived at our web site and how long you spent on the web site and which pages you visited; (iv) your Internet Protocol (IP) address; and (v) your computer's operating system and browser software.

For more information about technical tracking technology used on our Sites, please see the section on Cookies and Related Technology.

Information That Is Collected Only if You Submit It to Us
We collect your Personally Identifiable Information on our Site only if you choose to provide it. We will collect and store the information you enter through interaction with Sunovion Sites, including if you: (i) register and create a profile, create a user name and password, or sign up for a contest; (ii) send us an e-mail; (iii) use the chat rooms and forums or other products and services that are or may be available on our Site; (iv) log in to any of our Sites; or (v) otherwise voluntarily submit Personally Identifiable Information to Sunovion.  Sunovion may also collect voluntarily submitted Personally Identifiable Information such as your organization, title, email address, or submit comments questions, ideas, suggestions, and requests sent through the “Contact Us” page of this Site or via any other interactive element. Please note that while you are logged in to a Sunovion Site, your actions in that browsing session may be associated with your information.

We may combine the Personally Identifiable Information you share with us through this Site with other information you have shared with us, both online and offline.  We may also combine this Personally Identifiable Information with records provided by third parties. We use this consolidated information to help us better design Sunovion products, to communicate information to you, to enhance our marketing and research activities, and to facilitate other business functions.

Use and Disclosure of Information, Including Personally Identifiable Information

Use and Storage of Information
Technical Information may be used for improving the content and services offered on our Sites. Personally Identifiable Information collected on our Sites may be used by Sunovion personnel, or a third party working on behalf of Sunovion, to: (i) contact you to obtain more information; (ii) improve the Site; (iii) personalize your experience on the Site; (iv) comply with legal requirements; (v) provide you with information or services that you have requested; or (vi) provide you with additional information that Sunovion believes may be of interest to you.

Sunovion or its affiliates, subsidiaries, business partners, and vendors who assist Sunovion in providing services to you (collectively, the “Service Providers), may use such information for the purposes of carrying out the services described in this Policy. Sunovion reserves the right to maintain all information in electronic and/or an offline form, for archival purposes and as otherwise required by law.

Disclosure to Third Parties
Sunovion does not provide Personally Identifiable Information about our web site visitors to third parties except: (i) Service Providers, as defined above; (ii) in connection with security or law enforcement investigations or in the course of cooperating with authorities; (iii) to comply with legal requirements or to establish or exercise our legal rights or defend against legal claims; (iv) when we believe it is necessary to share information in order to assist in an investigation regarding, or to prevent, illegal activities, suspected fraud, or potential threats to the safety of any person; and (v) upon a sale or merger of our business or upon a sale or liquidation of assets that includes the web sites or in the event that the information is inseparable from assets used as collateral in a debt that is in default (vi) to the extent necessary to leverage Google Analytics, as described above.

Sunovion may use or share this information with vendors or service agencies in order to:

  • Conduct or assist with market research;
  • Assist with market research or in reviewing the information or in reviewing, compiling, or preparing reports containing or analyzing, the information. All vendors or service agencies to which such information is given must also comply with this Privacy Policy;
  • Respond to visitors’ comments, inquiries and requests;
  • Notify users about new content or services on the websites of Sunovion; and
  • Market and promote the products and services of Sunovion or its affiliates.

Additionally, Sunovion may embed content or applications from third party sources to facilitate an interactive website experience.  In the case of any such third party materials, the third party’s privacy policies and terms of condition will apply to those website elements.  Sunovion makes no representations regarding the collection or use of data submitted to third party applications.  Consumers should review the privacy policies of any third party content providers prior to submitting any information via third party content or applications.  Third party content or applications that collect Personal Information will be designated as such on the page in which they are embedded.

In any case of disclosure of Personally Identifiable Information to third parties, we will endeavor to ensure that the third party with whom we share your Personally Identifiable Information is required to treat such information in accordance with this Privacy Policy.

Aggregate Data
We may use or share aggregate data (information about our base of users in general, from which all Personally Identifiable Information has been removed) for any purpose.

Your Right to Control Access to Your Personally Identifiable Information

Opting In / Permission to Contact You
Sunovion and our Service Providers will use the Personally Identifiable Information we collect to respond to your inquiries and/or to send you information/newsletters, fulfill e-mail messaging programs, and notify you about new content or services on our Sites. Your request for information or services is also known as “opting in” to receive communications. By opting in to Sunovion e-mails, you also agree to the use of e-mail analytics (described below).

Opting Out/Unsubscribing
If you decide you no longer wish to receive promotional e-mail communications from Sunovion, you may opt out at any time by using the contact information below or following the opt-out instructions contained in promotional email communications from Sunovion. You may opt out of other types of promotional communications by contacting us through one of the methods described under “Contacting Sunovion,” below. If you opt out of receiving promotional communications from Sunovion, you may continue to receive non-promotional communications, such as information about safety warnings or changes to savings programs in which you are enrolled. If you have opted out of promotional Sunovion communications and subsequently request information from Sunovion, Sunovion will contact you to answer your request.

Updating Personally Identifiable Information
Sunovion is committed to maintaining accurate Personally Identifiable Information. You may always contact us to update or request the correction of your Personally Identifiable Information. Sunovion will make reasonable efforts to comply with your correction/update request.

Contacting Sunovion
If you have any questions or concerns about the way your Personally Identifiable Information is used and handled, or would like to update or remove your Personally Identifiable Information, please e-mail us at, call 1-888-394-7377, or write to:

Sunovion Pharmaceuticals Inc.
Attn: Customer Assistance Center
84 Waterford Drive
Marlborough, MA 01752

Sunovion takes reasonable precautions to keep all information obtained from Site visitors secure against loss, misuse, and unauthorized access, disclosure, alteration, or destruction, including encrypting Personally Identifiable Information during the transmission of such information. Nevertheless, Sunovion makes no guarantee as to the security of your Personally Identifiable Information and disclaims to the fullest extent permitted by law all liability and damages caused by its loss, misuse, and unauthorized access, disclosure, alteration, or destruction.  Please be aware that there is always some risk involved when submitting data over the Internet. We recommend that you take any available precautions to protect Personally Identifiable Information you submit on this Site.

Public Forums/Social Media
This Site may make chat rooms, forums, Listservs and message boards available to its users. Please remember that any information that is disclosed in these areas becomes public information. You should exercise caution when deciding to disclose your personal information and you should not disclose the personal information of anyone other than yourself. Sunovion cannot ensure or warrant the security of any information provided by you in such forums, and you do so at your own risk.

Social Plugins
This site may use social plugins (e.g., the Facebook “Like” button) to enable you to easily share information with others. When you visit our site, the operator of the social plugin may be able to place a cookie on your computer, enabling that operator to recognize individuals who have previously visited our Site. If you are logged into the associated social media Site (e.g., Facebook) while browsing on our Site, the social plugin allows that social media web site to receive information that you have visited our Site. The social plugin may also allow the social media web site to share information about your activities on our Site with other users of their social media web site. For more information about the information shared via a particular social media plugin, you should refer to that social media site’s privacy statement.

Third-Party Web Sites and Embedded Content
For your convenience, our sites may contain links to third-party web sites. Sunovion does not endorse any third-party site and is not responsible for the privacy practices of or the content included on third-party web sites. Third-party web sites are not covered by this Policy. You should examine the terms of use and privacy policies of other web pages whenever you leave a Sunovion Site.

Sunovion further expressly does not endorse any opinions or other substance reflected within third party content shared to this Site, whether interactive or static.  Any such third party content is provided solely for the convenience or potential interest of visitors and in no way implies Sunovion’s adoption of, or agreement with, such content.

Use of "Cookies" and Related Technology
Our Sites use cookies to maintain user session identity and to store your username and password locally for ease of access to personalize sessions for you. "Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. If you disable cookies, however, some functionality of our Sites may not work for you, and our Sites will not remember your customizations. If you accept cookies, you can delete them later by going to the preferences, tools or options menus of your browser.

Sunovion sites may use the following types of cookies and tracking technology:

  • “Session” cookies: Session cookies are temporary bits of information that are erased once you exit your web browser window or otherwise turn your computer off. Session cookies are used, for example, to improve navigation on our web sites, block visitors from providing information where inappropriate (e.g., the site may remember previous entries of age that are outside the permitted parameters and block subsequent changes) and to collect aggregated statistical information.
  • “Persistent” cookies: Persistent cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer for a number of purposes, such as retrieving certain information you have previously provided (e.g., Login ID), helping to determine what areas of the web site visitors find most valuable, and customizing the web site based on your preferences on an ongoing basis.
  • “Web beacons” (pixel tags): Web beacons are used to identify how a user may navigate through our web sites. Web beacons are similar to cookies but are smaller and not generally visible to users. Web beacons relay information about a user’s Internet Protocol (IP) address and web browser type.
  • Local Shared Objects (LSO): LSOs, sometimes referred to as “flash cookies,” are a collection of data that a web site running Adobe Flash can place on your hard drive to recognize a repeat visitor and store settings and other information.

From time to time, we may contract with third parties to place cookies on your computer. We use third party advertising companies to place ads on other websites. These companies may use data about your visits to this Site  and other websites in order to measure advertising effectiveness and to provide advertisements about our goods and services that may be of interest to you. Additionally, some third party companies, such as owners of the web site links we may provide for your convenience, may use cookies to track your activities once you leave Sunovion’s web sites. Again, Sunovion is not responsible for the policies of any third party sites.

We may combine information collected through this Site with other information users have provided to Sunovion or its affiliates through our website. We may also combine information collected through this Site and other Sunovion online resources with Sunovion’s offline records and information provided to us by third parties. We use this consolidated information to improve our Sites and online resources, enhance our marketing activities, better design our offerings, and facilitate other business functions.

Finally, Sunovion uses certain analytical services, including but not limited to Google Analytics, a service by Google, Inc. (“Google”), to analyze Non-Personally Identifiable Information to learn about how visitors interact with Sunovion Sites (also known as “session tracking”), to help us improve user experience. Google Analytics uses cookies to analyze use patterns and may collect information about your use of the Site, including your IP address. You may find more information about Google Analytics and Google’s privacy policy by visiting Google’s web site here: Specifically, this Site uses the Demographics and Interests reporting features of Google Analytics to help us better understand our user’s behavior and demographic attributes to better serve content across our site. In addition, our sites use two Google Analytics Advertising Display Features, which collect information through cookies: Remarketing with Google Analytics and Demographics and Interests reporting.  If you would like to opt-out of having your data used by these cookies, please use the Google Analytics opt-out available here: Other information on opt-outs for targeted advertisement delivery is available below.

E-mail Analytics
To help us better improve the user experience, Sunovion uses e-mail analytics services to track certain information about how you access, engage with, and dispose of Sunovion e-mails to which you have opted-in (subscribed). Such data may include, but is not limited to, your e-mail and IP addresses, the browser and e-mail client you use, the city in which you are located, and details about how you engage with the email, such as whether you opened, read, forwarded, or printed the e-mail. By opting in to Sunovion e-mails, you agree to the use of e-mail analytics.

Do Not Track Signals
Certain web browsers and other programs may be used to signal your preferences to Sunovion about how or whether Sunovion or third parties may collect information about your online activities. Currently, Sunovion Sites do not respond to such signals.

Nevertheless, the Digital Advertising Alliance maintains a web site where consumers can opt out from receiving interest-based advertising from some or all of the network advertising companies participating in the program (see  

Your California Privacy Rights
California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits California residents to request and obtain once a year, free of charge, information about the personal information (if any) that Sunovion has disclosed to third parties for those third parties’ direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that were shared and the names and addresses of all third parties with which we shared such information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to:

Sunovion Pharmaceuticals Inc.
Attn: Customer Assistance Center
84 Waterford Drive
Marlborough, MA 01752